FLA-VOR-ICE PUTTING A FREEZE ON CHILDHOOD CANCER JEL SERT PROUD SPONSOR OF THE GOLD RIBBON FOR CHILDHOOD CANCER AWARENESS     Buying Jel Sert’s specially marked Fla-Vor-Ice products is a ‘GREAT WAY TO HELP LICK CHILDHOOD CANCER.’   West Chicago, IL – Jel Sert is proud to extend its corporate commitment to sponsor the Gold Ribbon for Childhood Cancer on its Fla-Vor-Ice products. Jel Sert’s Fla-Vor-Ice has delighted families for over 35 years with great tasting freezer bars for the whole family. Now proudly displaying the gold ribbon for childhood cancer awareness on millions of Fla-Vor-Ice packages, Jel Sert is helping Candlelighters Childhood Cancer Foundation support our nation’s littlest cancer patients.

Candlelighters Childhood Cancer Foundation has been providing information and awareness for children and adolescents with cancer and their families since 1970, and supports cutting-edge research so that every child survives and leads a long and healthy life. Jel Sert is committed to support research funding and build awareness of childhood cancer.

Every school day, 46 children or two classrooms are diagnosed with cancer. Despite treatment successes, cancer remains the number one cause of death by disease of America’s children.

Steve Modaff, Marketing Manager, said “We at Jel Sert are thrilled to enter into this partnership with Candlelighters Childhood Cancer Foundation, to support research, and to stress the significance of increased knowledge about this disease.  We hope our efforts will bring brighter futures for kids and teens with cancer.”

Candlelighters Executive Director, Ruth Hoffman agrees, “We have made tremendous strides in the fight against childhood cancer but far too many children still suffer and lose their lives to this illness. Sadly, 25% of children die within five years of their cancer diagnosis, and 2/3rds who do survive endure severe side effects from treatment, including cognitive deficits, organ failure, and secondary cancers. Together with Jel Sert’s support, we can provide hope to all children and teens diagnosed with this life-threatening disease.”

About The Jel Sert Company

The Jel Sert Company, based in West Chicago, Ill., is a manufacturer, marketer and distributor of a variety of well-known food and beverage products. Its proprietary brands include Wyler’s, Wyler’s Light, Pop Ice, Flavor-Aid, Fla-Vor-Ice, Royal, My*T*Fine, Otter Pops and Mondo, among others. Jel Sert is also active in licensing and contract manufacturing with some of the premier brands and companies in the food, beverage and health and wellness industries. Jel Sert has been privately held since its founding in 1926. For more information on The Jel Sert Company, go to www.jelsert.com.

Abigail, age 6, Neuroblastoma Survivor pointing out Gold Ribbon on Jel Sert's specially marked box.

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Naomi, AML survivor with miracle daughter Hope who was born at 25 weeks gestation weighing 1 pound 7 ounces, and proud to be displaying the gold ribbon.